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7 Best iPaaS Software in 2024 [In-Depth Guide]
This in-depth guide reviews the 7 best iPaaS solutions, their key features, pricing structures, and key strengths and drawbacks.
Brian Yam
,
Head of Marketing
9
mins to read
On the lookout for the best iPaaS software in 2024?
This in-depth guide reviews the 7 best iPaaS solutions, their key features, pricing structures, and key strengths and drawbacks.
❗Important note: Traditional integration platforms won’t be enough for SaaS businesses that need scalability and customization.
That’s why we’ll throw in a bonus solution—an embedded iPaaS provider, Paragon—to cover all potential use cases and needs.
But first, let’s quickly explain the difference between iPaaS and embedded iPaaS solutions ⤵️
TL;DR
Embedded iPaaS platforms are a better choice for creating bespoke customer-facing integrations. Integrations created via embedded iPaaS mimic those built in-house but are shipped faster and offload authentication and maintenance.
Paragon is the leading embedded iPaaS solutions for its extensibility and dev-friendly features.
iPaaS platforms are viable options for businesses looking to automate workflows across internal tools or allow end users to integrate apps with their products.
The best iPaaS software tools in 2024 include Zapier, Make, Integrately, Tray.io, Klamp.io, n8n, and Workato.
While iPaaS vendors like Zapier and Make offer entirely no-code interfaces, some solutions like n8n, Tray.io, and Workato flirt with low-code and all-code environments, providing more flexibility for technical users.
Klamp.io and Integrately are a solid choice for SaaS integration beginners due to their simple interfaces and good customer support.
iPaaS vs Embedded iPaaS
iPaaS
iPaaS, or Integration Platform as a Service, lets you build one-way integrations between two or more platforms.
For example, if you want a sales rep to receive a Slack notification when a high-quality prospect lands on your website, you’ll need to connect your website traffic tracking software with Slack.
And that’s precisely what iPaaS platforms let you do. If an app doesn’t integrate natively with another, iPaaS solutions bridge that gap for you.
They have two main use cases:
Connect apps that are not natively integrated. This is usually done to automate business processes or share data between teams.
💡 Example: Logging new Webflow form leads to Salesforce.
Partner/integrate with iPaaS vendors to enable end users to integrate apps. This means that the SaaS company won’t be the actual iPaaS user. Instead, the tools’ end users will have to resort to the iPaaS tool to connect other platforms they use.
💡Example: Connect Pocus signals to thousands of apps through Zapier.
![](https://framerusercontent.com/images/PMtjafmgS2toi95R8jxBgjYR7Sc.png)
Traditional iPaaS solutions, however, come with quite a few drawbacks worth considering:
They can quickly turn into a customer support nightmare. Although most iPaaS tools are marketed as simple, no-code solutions, most require technical knowledge. And guess who your customers will turn to if they can’t figure out how to set up integrations with your app?
They’re not scalable. If a growing number of customers require the same integrations and functionalities, it’s better to integrate natively (or though embedded iPaaS).
You can’t monetize them. Letting your customers handle the integrations they need will undoubtedly relieve your dev team, but you won’t be able to upsell the integration on paid plans.
High churn incentive. If your customers have to manage integrations and pay to use an iPaaS platform, they’re more likely to turn to competitors that natively provide the same integrations.
Embedded iPaaS
Embedded iPaaS is a more modern type of integration platform that gives teams the speed and ease of use of iPaaS while maintaining the customization level you’d expect from internal code.
These platforms allow B2B SaaS companies to add completely white-labeled customer-facing integrations with any number of apps to their product. This provides the same end user experience as if app integrations were built in-house.
Such integrations are generally referred to as “native,” “out-of-the-box,” or ”one-click” because end-users don’t need to handle any configuration other than authenticating the third-party app and enabling specific workflows.
Below is an example of a Salesforce integration powered by Paragon 👇.
![](https://framerusercontent.com/images/oqjixks6t2OpJq5E7NeWXFaaQ.png)
Embedded iPaaS solutions handle:
Building integrations from scratch.
Managing, maintaining and scaling integrations.
Handling authentication and security.
Conclusion
It’s important to understand that iPaaS and embedded iPaaS platforms are not mutually exclusive.
![](https://framerusercontent.com/images/73jMmWg0Z40lSEADBUz4CkIyN9M.png)
As pointed out above, they have completely different use cases and benefits, meaning you can use both, depending on the occasion.
Embedded iPaaS wins over traditional iPaaS when you:
Have a large user base requesting specific integration use cases.
Need high integration observability, as these solutions allow you to monitor how your customers use integrations.
Want to monetize integrations, because customers will be happier paying you a fraction of the cost of an iPaaS than managing another solution.
Want to provide users with a seamless, flexible, and completely white-labeled experience.
If only a few customers require an integration use case, it’s much better to integrate your product with an iPaaS tool and let those customers handle the integrations themselves.
The same goes for connecting internal tools together and automating business workflows.
On the other hand, embedded integrations are an optimal choice for any strategic integration that adds value to a significant part of your customer base.
Embedded iPaaS platforms save technical teams months of development time, accelerate your integration roadmap, and help you craft bespoke user experiences.
Now that we've cleared that up, let’s get to the best part—the 7 best iPaaS platforms and the top embedded iPaaS platform for businesses that need a more comprehensive option.
What Are the Best iPaaS Software Tools in 2024?
Zapier - One of the oldest integration tools that boasts the most extensive pre-built connectors library.
Workato - Enterprise-grade integration software for businesses with sufficient technical capacity.
n8n - Low-code iPaaS platform designed for engineering teams.
Tray.io - Offers no-code, low-code, and all-code integration experience, making it a viable solution for a wide range of users.
Make - No-code integration platform with a playful drag-and-drop workflow builder.
Integrately - Simple iPaaS solution with a vast depository of pre-built, one-click integrations.
Klamp.io - Beginner-friendly iPaaS tool with a simple interface.
Before we begin, we’ll break down the only embedded iPaaS on our list - Paragon.
Paragon
Paragon is an embedded iPaaS that allows engineering teams to create and ship SaaS integrations as if they were hard-coded, providing users with a wide range of integration use cases and functionalities.
Using Paragon to deploy integrations ensures users have a completely white-labeled and seamless experience.
![](https://framerusercontent.com/images/CS0fQjvwFIe7DlUyOzST89rTHaQ.png)
Full disclosure: While Paragon is our own product, we aim to provide an unbiased perspective on why Paragon is truly the top iPaaS solution on the market.
Who is Paragon for?
Paragon is the perfect solution for SaaS dev teams that want to:
Save time and valuable resources by building in-house integrations.
Provide users with a native, white-labeled integration experience.
Paragon was built precisely with engineering teams in mind. The platform lets you ship integrations through both no-code and code-based options.
Several key features set Paragon apart from other iPaaS solutions, including the following:
Feature #1: Workflows
Workflows is Paragon’s main component used to build integrations.
However, unlike other embedded iPaaS platforms, Paragon offers two distinct methods for creating workflows.
The first is a no-code, intuitive visual workflow builder with a drag-and-drop interface that lets you build complex integrations and detect real-time errors.
![](https://framerusercontent.com/images/MIIam5zQF4k8M4OTzfln54QELE.png)
Most importantly, Paragon’s Workflows support a vast range of use cases:
Bi-directional sync, which allows for data changes happening in your app to be immediately reflected in the integrated apps, and vice versa.
Data ingestion is used to pull various data from integrated apps.
Pushing data from your application to your users' apps.
Setting up custom fields to allow users to configure integration options easily.
Automation for creating automated sequences, such as setting up automated Slack alerts that go off when a specific event happens in your app.
![](https://framerusercontent.com/images/jjJLPfhkJezss6l7k7RjbmmnTY.png)
This level of granularity can’t be done with traditional iPaaS providers. Try it out for yourself by clicking on the image below ⤵️
![](https://framerusercontent.com/images/09KXCuHzxPfarIyJpRXE40yMDA.png)
If your engineering teams prefer a more familiar coding environment for leveraging white-labeled integrations, Paragon offers a code-first way to build workflows: Paragraph.
Feature #2: Paragraph
Paragraph could best be described as an “Integrations as Code” solution. It lets developers build and manage integrations entirely in code.
This equips your devs with the customization options they need to handle even the most complex integration projects.
Most embedded iPaaS provide only low-code interfaces, which have their own benefits. They’re easy to use, highly observable, and have self-documenting capabilities.
However, they are often too rigid for developers, especially when shipping more specific integration use cases.
Paragraph is the solution to this conundrum, as it combines the benefits of both coding and embedded iPaaS, like:
Version control, code review and reuse, change tracking, etc.
Fully managed authentication, extensive pre-built connectors, a serverless workflow engine, and more.
Try it below ⤵️
![](https://framerusercontent.com/images/oil44JOd21yfPnYhmSq2LTR7js.png)
It’s also worth noting that Paragraph projects can be seamlessly synced with a Git repository, allowing for two-way team collaboration, version control, and revision tracking.
Paragraph’s true strength lies in its ability to help developers create new implementation and design patterns, which opens up novel use cases.
For example, developers can define reusable workflow abstractions that can be used across multiple integrations, saving even more time and development resources.
Feature #3: Custom Integration Builder
The downside of embedded iPaaS compared to traditional iPaas is while Paragon offers a wide range of pre-built connectors, sometimes you might need an integration that it doesn’t support.
Paragon is one of the only embedded iPaaS platforms with a custom integration builder.
![](https://framerusercontent.com/images/2OdXcIdxSdDG1B4LEKLTe3Hsfc.png)
The best part?
These custom-made integrations support all the functionalities and advantages of Paragon’s native integrations, including:
Embedded Connect Portal for your end users to easily activate and configure the integration.
Visual workflow editor and Paragraph for building custom integration logic.
Access to any API methods provided by the application's API.
Fully managed authentication with OAuth 2.0 or API Keys.
Monitoring & observability tools.
Serverless workflow engine.
Try it for yourself ⤵️
![](https://framerusercontent.com/images/zY95XO2BEB5wuGqQJtQS7sesERA.png)
Pricing
Paragon offers a 14-day free trial to test its capabilities before subscribing.
Once the trial expires, you can choose between two plans - Pro and Enterprise.
![](https://framerusercontent.com/images/cf9J4Bs4gtiVkRM9BoE3SyXV7E.png)
Both tiers include unlimited integrations and a custom number of users.
The Pro plan includes all of Paragon’s capabilities except for features geared toward large-scale users.
The Enterprise plan offers additional functionalities tailored to large businesses, like on-premise deployment, dynamic field mapping, workflow permissions, additional security measures, SSO, RBAC, and more.
💡 Note: Paragon has discounts for eligible startups.
Pros & Cons
✅ Highly scalable and flexible integration solution.
✅ Delivers an entirely white-labeled experience for end users.
✅ Combines the flexibility of code with the efficiency of traditional iPaaS.
✅ Broad range of workflow triggers, including app events, webhook triggers, requests, etc.
✅ Robust observability and monitoring tools.
❌ Requires more technical expertise than traditional iPaaS tools on this list.
1. Zapier
![](https://framerusercontent.com/images/5Ys2oZFJCSmhco8fZAtkCER3yZ0.png)
Zapier is the leading iPaaS provider designed to help small and medium-sized businesses (SMBs) easily automate processes and workflows.
Its intuitive, no-code automation builder with 7,000+ pre-built connectors has made it the preferred choice for over 2.2 million companies worldwide.
Features
![](https://framerusercontent.com/images/KILeYbthAHOIkJQE4a5rzwj56yI.png)
More than 7,000 pre-built application integrations.
Highly intuitive visual workflow builder that doesn’t require any technical knowledge.
A custom form builder that lets you create web pages, various forms (e.g., lead capturing or invoice collecting forms, etc.), customer portals, and more.
70+ pre-built automation templates for lead management, custom service processes, sales pipelines, and more.
Customize workflows using AI-powered data formatting, code steps, and webhooks.
Use conversational AI to automate anything using descriptive text-based commands.
Pricing
Zapier has a free-forever plan that allows you to build simple two-step integration workflows (trigger and action) and includes limited access to its integrations.
If you need premium integrations, multi-step workflows, and access to more key features, there are three pricing tiers to choose from:
Professional: Starting from $29.99
Team: Starting from $103.50
Enterprise: Custom pricing
![](https://framerusercontent.com/images/Hh50tt1uwh7F6ZgtJlgE8BWs3ic.png)
However, the final cost will depend on the number of tasks, e.g., integration actions, you need per month.
This can quickly become an issue for large-volume users, as Zapier doesn’t offer bidirectional syncs—like all iPaaS products.
![](https://framerusercontent.com/images/QcoDv1yczAUEj6eRIrw1rdBNzA.png)
As a result, users must create separate workflows for pushing and pulling data, which can quickly consume the included tasks and lead to additional costs.
Also, some of its features - like Forms - are available as add-ons only that are charged extra.
Pros & Cons
✅ User-friendly interface.
✅ 7,000+ integrations.
✅ Versatile workflow building functionality, including conditions, custom logic, etc.
❌ The costs can quickly sneak up on you.
❌ Not an ideal solution for managing larger data volumes and more complex workflows.
2. Workato
![](https://framerusercontent.com/images/MFzCIDvmxAIvKreu5Om64cB2qtg.png)
Workato is an integration and automation platform built first and foremost for enterprise customers and their IT teams.
It also offers an embedded version, but note that iPaaS turned embedded iPaaS never work as seamlessly as platforms designed as embedded iPaaS from the start.
Features
![](https://framerusercontent.com/images/QRtuomJ6woVRpffg3lRwQxv1ro.png)
Solid integration library that covers various app categories (e.g., sales & marketing, DevOps, productivity, etc.).
Artificial Intelligence-powered assistant that lets you build workflows by explaining what you need in natural language.
Drag-and-drop interface for building workflows and designing user interfaces.
Pricing
Workato does not offer a free trial, so you’ll have to pay for it from the start. From public customer reviews, we know that Workato’s pricing starts in the five-figure range and easily can reach seven figures.
Also, its pricing is not disclosed on the website. Contact Workato’s sales team for a quote.
![](https://framerusercontent.com/images/PntBhz9og3OwO3eXpKHUob1XU0.png)
Pros & Cons
✅ Has prebuilt connectors with more vertical-specific software applications (e.g., IT and DevOps) than most other iPaaS tools.
✅ Comprehensive documentation.
✅ Good customer support.
❌ Steep learning curve.
❌ Can be too complex for non-technical users.
❌ Expensive, rigid contracts.
3. n8n
![](https://framerusercontent.com/images/inRMxfnhsK1oPZIjoXGHuvnFM8Y.png)
n8n is a low-code iPaaS platform built for technical teams.
It has a large GitHub community that provides additional support and shares workflows.
Features
![](https://framerusercontent.com/images/5ZOPytSnJN7W4VmhquYLFePEQ.png)
Self-hosting options are available for users who want to keep to their own infrastructure.
1,000+ integration templates contributed by n8n’s team and community.
Offers over 200 pre-built app integrations and a general connector for the rest.
Pricing
n8n has a free trial, but doesn’t specify its duration, so you’ll have to contact its team for more details.
When it comes to its paid plans, there are three, all including unlimited users:
Starter: $24 per month, 2.5k workflow executions, 5 active workflows.
Pro: $60 per month, unlimited users, 10k workflow executions, 15 active workflows.
Enterprise: Custom pricing, unlimited executions, and active workflows.
![](https://framerusercontent.com/images/0zFw0SCKI8qWYf1cOhlnrqnMxl4.png)
Pros & Cons
✅ Lots of handy features for engineering teams, like version control, debugging options, etc.
✅ Options for building AI-powered chatbots, assistants, etc.
✅ Combines no-code and low-code approaches for maximum flexibility.
❌ Coding is necessary for unlocking its full potential.
❌ The best features, such as self-hosting, versioning, etc., are available only on the Enterprise plan.
4. Tray.io
![](https://framerusercontent.com/images/MAVsekNTer3ZMvh41w6dEw4Wqs.png)
Tray.io is an AI-powered B2B integration platform that combines a no-code, low-code, and high-code interface for users with varying skill levels and integration requirements.
Features
![](https://framerusercontent.com/images/WMLSxCSwFLfOtdNahO1KZRyNw.jpg)
AI-powered assistant for no-code integration and automation building.
Several options for building custom connectors, such as custom development kits.
Rich library of prebuilt connectors coupled with customizable templates for easier integration deployment.
Pricing
As part of the company’s transition up-market, Tray.io opted against publishing its prices.
Also, it doesn’t have a free trial, so you can only book a demo to see how it works before subscribing to one of three plans:
Pro
Team
Enterprise
![](https://framerusercontent.com/images/rhWPrPlow1yGeuig7yXiyQEYkg.png)
Each price is based on several factors, including:
Flat plan fee (includes a standard set of key features and number of task executions)
Usage (the number of tasks you spend per month)
Certain add-ons for more customization
Pros & Cons
✅ Flexible integration building options, ranging from no-code to all-code, available on a single platform.
✅ User-friendly interface.
✅ Solid number of prebuilt connectors.
❌ On the more expensive end of the scale.
❌ Documentation is not extensive enough.
❌ Sub-optimal error management.
5. Make
![](https://framerusercontent.com/images/etoC0BNuDMN7Nj6PoCl96frSYzo.png)
Make (formelly called Integromat) is an entirely no-code automation iPaaS tool that makes building integrations easy for non-technical users.
Make is your best bet if you're looking for an iPaaS alternative to Zapier. It has an extensive library of apps and services and an intuitive visual interface that simplifies planning and building workflows.
Features
![](https://framerusercontent.com/images/W5t6amqbsDZmqy57sbyWeM1GSc.png)
Gamifies integration building and testing thanks to its visual drag-and-drop interface, making it more accessible for non-developers.
Offers more than 1,000 pre-built integrations and 6,000+ ready-made customizable templates.
Team collaboration features enable the entire team to work on integration flows together.
Pricing
Make has a free-forever plan with 1,000 monthly execution tasks.
If you need more, you can pick one of four plans:
Core: $10.59 per month
Pro: $18.82 per month
Teams: $34.12 per month
Enterprise: Custom pricing
![](https://framerusercontent.com/images/98310R9RMCnjuq9bUL9zKrwteI.png)
Remember that these are just starting prices, though, as the final cost depends on the total number of tasks run per month. Similar to Zapier, Make’s costs can sneak up on you.
Pros & Cons
✅ User-friendly, especially for teams who aren’t that tech-savvy.
✅ No-code integration building experience.
✅ Lets you connect with custom apps it doesn’t support via APIs.
❌ Expensive at scale.
❌ Not the best option for integrating and automating highly complex processes.
6. Integrately
![](https://framerusercontent.com/images/rPW0NVhlhfrrLTVjpyAyi0AcRzk.png)
Integrately offers a massive range of pre-built one-click integrations with over 1,000 popular business applications.
This makes it a good choice for users with relatively simple and generic integration use cases.
Features
![](https://framerusercontent.com/images/5ufzYy3E3GsuyuqDWzjZT5pR5Vw.png)
20M+ ready-made automations.
AI assistant for creating integrations by explaining your needs in plain English.
Great interface that users find responsive and simple.
Helpful support around to troubleshoot broken triggers and automations.
Pricing
Integrately offers a free forever plan with 100 tasks and minimal functionalities.
When it comes to its paid plans, there are four to choose from:
Starter: $29.99 per month
Professional: $49 per month
Growth: $124 per month
Business: $299 per month
![](https://framerusercontent.com/images/pq14A8gjqAM8QJvwYl9YUpKeM.png)
Pros & Cons
✅ Great for non-technical users with basic integration needs.
✅ Affordable pricing.
❌ Incapable of creating complex workflows.
❌ You’re limited to the pre-built integrations it offers.
❌ Integration bugs are common.
❌ Many “apps” have shallow triggers.
7. Klamp.io
![](https://framerusercontent.com/images/KbmxSUuC89jeq6PBB9nDYV0bXs8.png)
Klamp.io is an affordable integration and automation platform offering personalized onboarding and support.
It recently launched an embedded version, but its traditional iPaaS solution works more smoothly.
Features
![](https://framerusercontent.com/images/rvNIRrIycmd64IOGf9rIFS8dnt4.png)
200+ pre-built connectors.
Entirely no-code interface.
Promises to add any app integration you need within 3 days of receiving a request.
Pricing
Klamp.io has a 14-day free trial that lets you try out all of its functionality.
Its paid plans include:
Rhythm: $4 per month, includes 2000 tasks and up to 10 users
Melody: $24 per month, includes 12000 tasks and up to 30 users
Harmony: $100 per month, includes 50000 tasks and up to 100 users
![](https://framerusercontent.com/images/mZkHeCwywHrIxmNmbTGgqsQVL4.png)
💡 Note that the app request option is available only on its highest tier, and that the embed option requires a quote from sales.
Pros & Cons
✅ Personalized integration onboarding and support, excellent for beginners.
✅ User-friendly no-code interface.
❌ Limited functionality and customization options.
❌ The best features are kept behind a paywall.
Next Steps
The iPaaS solutions listed in this guide are all good options, depending on what you value most (ease of use, price, scalability, customization, etc.).
Ultimately, iPaaS versus embedded iPaaS depends on the granularity you want from your integrations and internal technical teams' availability (or lack thereof) to set them up.
Suppose you’re looking for something more than an iPaaS tool that allows you to seamlessly integrate your SaaS product with any number of apps and build unique use cases and functionalities.
In that case, an embedded iPaaS like Paragon is the best choice.
Don’t take our word for it. Sign up for Paragon’s free trial and discover how easy it is to ship any SaaS integration your users need.
Prefer to see it in action first? Book a live personalized demo to learn what Paragon can do for you.
Related reading:
What Is a SaaS Integration Platform
Embedded iPaaS vs. iPaaS for SaaS Integrations
Top Embedded iPaaS Providers in 2024
Top 4 Tray Embedded Alternatives
Top Prismatic Alternatives - Embedded iPaaS Comparison