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7 Best iPaaS Software in 2024 [In-Depth Guide]

This in-depth guide reviews the 7 best iPaaS solutions, their key features, pricing structures, and key strengths and drawbacks.

Brian Yam

,

Head of Marketing

mins to read

On the lookout for the best iPaaS software in 2024?

This in-depth guide reviews the 7 best iPaaS solutions, their key features, pricing structures, and key strengths and drawbacks.

❗Important note: Traditional integration platforms won’t be enough for SaaS businesses that need scalability and customization.

That’s why we’ll throw in a bonus solution—an embedded iPaaS provider, Paragon—to cover all potential use cases and needs.

But first, let’s quickly explain the difference between iPaaS and embedded iPaaS solutions ⤵️

TL;DR

Embedded iPaaS platforms are a better choice for creating bespoke customer-facing integrations. Integrations created via embedded iPaaS mimic those built in-house but are shipped faster and offload authentication and maintenance.
Paragon is the leading embedded iPaaS solutions for its extensibility and dev-friendly features.
iPaaS platforms are viable options for businesses looking to automate workflows across internal tools or allow end users to integrate apps with their products.
The best iPaaS software tools in 2024 include Zapier, Make, Integrately, Tray.io, Klamp.io, n8n, and Workato.
While iPaaS vendors like Zapier and Make offer entirely no-code interfaces, some solutions like n8n, Tray.io, and Workato flirt with low-code and all-code environments, providing more flexibility for technical users.
Klamp.io and Integrately are a solid choice for SaaS integration beginners due to their simple interfaces and good customer support.

iPaaS vs Embedded iPaaS

iPaaS

iPaaS, or Integration Platform as a Service, lets you build one-way integrations between two or more platforms.

For example, if you want a sales rep to receive a Slack notification when a high-quality prospect lands on your website, you’ll need to connect your website traffic tracking software with Slack.

And that’s precisely what iPaaS platforms let you do. If an app doesn’t integrate natively with another, iPaaS solutions bridge that gap for you.

They have two main use cases:

Connect apps that are not natively integrated. This is usually done to automate business processes or share data between teams.

💡 Example: Logging new Webflow form leads to Salesforce.

Partner/integrate with iPaaS vendors to enable end users to integrate apps. This means that the SaaS company won’t be the actual iPaaS user. Instead, the tools’ end users will have to resort to the iPaaS tool to connect other platforms they use.

💡Example: Connect Pocus signals to thousands of apps through Zapier.

Traditional iPaaS solutions, however, come with quite a few drawbacks worth considering:

They can quickly turn into a customer support nightmare. Although most iPaaS tools are marketed as simple, no-code solutions, most require technical knowledge. And guess who your customers will turn to if they can’t figure out how to set up integrations with your app?
They’re not scalable. If a growing number of customers require the same integrations and functionalities, it’s better to integrate natively (or though embedded iPaaS).
You can’t monetize them. Letting your customers handle the integrations they need will undoubtedly relieve your dev team, but you won’t be able to upsell the integration on paid plans.
High churn incentive. If your customers have to manage integrations and pay to use an iPaaS platform, they’re more likely to turn to competitors that natively provide the same integrations.

Embedded iPaaS

Embedded iPaaS is a more modern type of integration platform that gives teams the speed and ease of use of iPaaS while maintaining the customization level you’d expect from internal code.

These platforms allow B2B SaaS companies to add completely white-labeled customer-facing integrations with any number of apps to their product. This provides the same end user experience as if app integrations were built in-house.

Such integrations are generally referred to as “native,” “out-of-the-box,” or ”one-click” because end-users don’t need to handle any configuration other than authenticating the third-party app and enabling specific workflows.

Below is an example of a Salesforce integration powered by Paragon 👇.

Embedded iPaaS solutions handle:

Building integrations from scratch.
Managing, maintaining and scaling integrations.
Handling authentication and security.

Conclusion

It’s important to understand that iPaaS and embedded iPaaS platforms are not mutually exclusive.

As pointed out above, they have completely different use cases and benefits, meaning you can use both, depending on the occasion.

Embedded iPaaS wins over traditional iPaaS when you:

Have a large user base requesting specific integration use cases.
Need high integration observability, as these solutions allow you to monitor how your customers use integrations.
Want to monetize integrations, because customers will be happier paying you a fraction of the cost of an iPaaS than managing another solution.
Want to provide users with a seamless, flexible, and completely white-labeled experience.

If only a few customers require an integration use case, it’s much better to integrate your product with an iPaaS tool and let those customers handle the integrations themselves.

The same goes for connecting internal tools together and automating business workflows.

On the other hand, embedded integrations are an optimal choice for any strategic integration that adds value to a significant part of your customer base.

Embedded iPaaS platforms save technical teams months of development time, accelerate your integration roadmap, and help you craft bespoke user experiences.

Now that we've cleared that up, let’s get to the best part—the 7 best iPaaS platforms and the top embedded iPaaS platform for businesses that need a more comprehensive option.

What Are the Best iPaaS Software Tools in 2024?

Zapier - One of the oldest integration tools that boasts the most extensive pre-built connectors library.
Workato - Enterprise-grade integration software for businesses with sufficient technical capacity.
n8n - Low-code iPaaS platform designed for engineering teams.
Tray.io - Offers no-code, low-code, and all-code integration experience, making it a viable solution for a wide range of users.
Make - No-code integration platform with a playful drag-and-drop workflow builder.
Integrately - Simple iPaaS solution with a vast depository of pre-built, one-click integrations.
Klamp.io - Beginner-friendly iPaaS tool with a simple interface.

Before we begin, we’ll break down the only embedded iPaaS on our list - Paragon.

Paragon

Paragon is an embedded iPaaS that allows engineering teams to create and ship SaaS integrations as if they were hard-coded, providing users with a wide range of integration use cases and functionalities.

Using Paragon to deploy integrations ensures users have a completely white-labeled and seamless experience.

Full disclosure: While Paragon is our own product, we aim to provide an unbiased perspective on why Paragon is truly the top iPaaS solution on the market.

Who is Paragon for?

Paragon is the perfect solution for SaaS dev teams that want to:

Save time and valuable resources by building in-house integrations.
Provide users with a native, white-labeled integration experience.

Paragon was built precisely with engineering teams in mind. The platform lets you ship integrations through both no-code and code-based options.

Several key features set Paragon apart from other iPaaS solutions, including the following:

Feature #1: Workflows

Workflows is Paragon’s main component used to build integrations.

However, unlike other embedded iPaaS platforms, Paragon offers two distinct methods for creating workflows.

The first is a no-code, intuitive visual workflow builder with a drag-and-drop interface that lets you build complex integrations and detect real-time errors.

Most importantly, Paragon’s Workflows support a vast range of use cases:

Bi-directional sync, which allows for data changes happening in your app to be immediately reflected in the integrated apps, and vice versa.
Data ingestion is used to pull various data from integrated apps.
Pushing data from your application to your users' apps.
Setting up custom fields to allow users to configure integration options easily.
Automation for creating automated sequences, such as setting up automated Slack alerts that go off when a specific event happens in your app.

This level of granularity can’t be done with traditional iPaaS providers. Try it out for yourself by clicking on the image below ⤵️

If your engineering teams prefer a more familiar coding environment for leveraging white-labeled integrations, Paragon offers a code-first way to build workflows: Paragraph.

Feature #2: Paragraph

Paragraph could best be described as an “Integrations as Code” solution. It lets developers build and manage integrations entirely in code.

This equips your devs with the customization options they need to handle even the most complex integration projects.

Most embedded iPaaS provide only low-code interfaces, which have their own benefits. They’re easy to use, highly observable, and have self-documenting capabilities.

However, they are often too rigid for developers, especially when shipping more specific integration use cases.

Paragraph is the solution to this conundrum, as it combines the benefits of both coding and embedded iPaaS, like:

Version control, code review and reuse, change tracking, etc.
Fully managed authentication, extensive pre-built connectors, a serverless workflow engine, and more.

Try it below ⤵️

It’s also worth noting that Paragraph projects can be seamlessly synced with a Git repository, allowing for two-way team collaboration, version control, and revision tracking.

Paragraph’s true strength lies in its ability to help developers create new implementation and design patterns, which opens up novel use cases.

For example, developers can define reusable workflow abstractions that can be used across multiple integrations, saving even more time and development resources.

Feature #3: Custom Integration Builder

The downside of embedded iPaaS compared to traditional iPaas is while Paragon offers a wide range of pre-built connectors, sometimes you might need an integration that it doesn’t support.

Paragon is one of the only embedded iPaaS platforms with a custom integration builder.

The best part?

These custom-made integrations support all the functionalities and advantages of Paragon’s native integrations, including:

Embedded Connect Portal for your end users to easily activate and configure the integration.
Visual workflow editor and Paragraph for building custom integration logic.
Access to any API methods provided by the application's API.
Fully managed authentication with OAuth 2.0 or API Keys.
Monitoring & observability tools.
Serverless workflow engine.

Try it for yourself ⤵️

Pricing

Paragon offers a 14-day free trial to test its capabilities before subscribing.

Once the trial expires, you can choose between two plans - Pro and Enterprise.

Both tiers include unlimited integrations and a custom number of users.

The Pro plan includes all of Paragon’s capabilities except for features geared toward large-scale users.

The Enterprise plan offers additional functionalities tailored to large businesses, like on-premise deployment, dynamic field mapping, workflow permissions, additional security measures, SSO, RBAC, and more.

💡 Note: Paragon has discounts for eligible startups.

Pros & Cons

✅ Highly scalable and flexible integration solution.

✅ Delivers an entirely white-labeled experience for end users.

✅ Combines the flexibility of code with the efficiency of traditional iPaaS.

✅ Broad range of workflow triggers, including app events, webhook triggers, requests, etc.

✅ Robust observability and monitoring tools.

❌ Requires more technical expertise than traditional iPaaS tools on this list.

1. Zapier

Zapier is the leading iPaaS provider designed to help small and medium-sized businesses (SMBs) easily automate processes and workflows.

Its intuitive, no-code automation builder with 7,000+ pre-built connectors has made it the preferred choice for over 2.2 million companies worldwide.